MY PROJECTS
Showcase of Past Work
JOURNEY MARTIAL ARTS
Branding & Advertising
Journey Martial Arts is a karate school located in Waukesha, WI. Before the school opened, we helped in developing Journey's brand voice and message. This included designing their logo and providing conceptual pieces. Later as Journey opened its doors and grew, we took part in managing all social media accounts and online advertising to align with its brand purpose (to be brave and spread kindness). Through this, Journey has seen an increase in click-through and enrollment rates.
RESILIENT MARTIAL ARTS
Rebrand
Resilient Martial Arts, formerly known as Bushido Academy of Karate & Kobudo needed a complete rebrand that clearly defined its purpose. Resilient's main focus is to empower its students to achieve their goals through martial arts. Part of achieving a goal is to never give up and be resilient. The logo's icon represents a pheonix as the mythical creature is known for rising from the ashes. The font used is a bold sans serif font to represent sharpness and strength.
OFF KILTER BBQ
Product Label Design
Off Kilter BBQ is a new and upcoming BBQ sauce company in Wisconsin. They specialize in all-natural BBQ sauces and seasonings made in the local Wisconsin area. Prior to launch, we helped them with designing their three initial BBQ sauce labels. The overall composition of the design is simple and playful to reflect the family and community focus of their brand. Each sauce variates in color and pattern for customers to easily distinguish between flavors.
CONNIE'S CRAFT CORNER
Logo Design
Connie's Craft Corner is a new online Etsy shop that sells custom knitted apparel and plushes. The logo design is straight to the point and clearly displays the services she offers. The design also reflects Connie's personality with color choice, font, and composition.